JUICY JONES

Graphic Design

For this project, I was tasked with designing a brand identity and packaging for a vegan burger based on a provided text. The challenge was to appeal to a specific target audience: typical meat eaters, particularly those who enjoy barbecuing. In the design process, I focused on visual and textual elements that resonate with this audience. This included bold colors, strong typography, and an overall aesthetic that aligns with the traditional barbecue experience. The goal was to create packaging that not only stands out but also lowers the threshold for meat lovers to try a plant-based alternative.